Seminar

CAPTURING VALUE IN DESIGN-INTENSIVE START-UPS
13 OCTOBER 2015 (3.00 – 5.30 PM)
Venue: Sala Arena, PoliHub – Startup District & Incubator
Fondazione Politecnico di Milano, via Durando 39, MilaNO

The seminar deals with the topic of design for new ventures. Cabirio Cautela will present the results of a research project  on the role of design in creating new ventures, discussing how to feed and sustain this role. Indeed, since the mainstream literature focus on the features of technology-driven start-ups, Cautela will picture an identikit of a “design-driven start-up” pointing out  the main differences.
Then, two start-uppers will describe the story behind the launch of their companies (Comftech and Gourmet Italy).
The seminar is intended to be interactive, involving all the participants in asking questions, and presenting their opinions and points of view.
The seminar is hosted by Poli Hub (http://www.polihub.it/), the start-up incubator of Politecnico di Milano.

Hereafter a short cv of the Seminar Chairman:

Cabirio Cautela is Associate Professor at Politecnico di Milano – Design Department and Phd in Business Management. He was Visiting Scholar at Stanford University – CDR (Center for Design Research) in 2012.
His research topics deal with the strategic role of design, design management processes and how design generates new business models and new ventures. He is currently Director of the Master in Strategic Design. Yearly he teaches at the Politecnico di Milano Design School, at POLI.Design Consortium, at MIP-Politecnico Business School and in other international schools as Visiting Professor (Universidad de Valparaiso, International University of Monaco, EDC, Creative Academy, Tongji University, Unisinos- University of Porto Alegre). His last articles were published by journals as Technovation, International Entrepreneurship and Management Journal, Design Issues, International Journal of Entrepreneurship and Innovation Management, Design Management Review.

(see the full conference program)